Director of Brand Marketing, Consumer & Home Services

This is a remote position. MarketPro has been retained by a high-growth, private equity–backed company in the consumer services sector to lead the search for a Director of Brand Marketing. Backed by a top-tier consumer-focused investment firm, the company is executing an aggressive acquisition-led growth strategy, rapidly scaling a portfolio of 18+ established local brands across the U.S. With significant capital investment and a best-in-class performance and analytics infrastructure already in place, the organization is now making a deliberate investment in building a top-tier Brand function. The Role The Director of Brand Marketing will define and execute the brand strategy across a portfolio of local operating brands, ensuring consistent positioning, stronger market differentiation, and measurable impact on demand generation. This leader will operate at both the strategic and execution level—partnering cross-functionally while building scalable systems that translate brand into performance. Key Responsibilities: - Brand Strategy & Positioning - Define and evolve brand architecture and messaging across a multi-brand platform - Develop differentiated positioning that breaks through in highly commoditized markets - Lead annual brand planning aligned to revenue and growth objectives - Local Market Activation - Translate brand strategy into effective, localized execution across diverse markets - Enable field teams with clear frameworks, tools, and creative assets - Ensure consistency while maintaining local relevance and resonance - Media & Investment Strategy - Oversee $10M+ in brand media investment across traditional and digital channels - Partner with analytics teams on media mix modeling (MMM), incrementality testing, and ROMI optimization - Continuously refine channel mix based on evolving consumer behavior - Creative & Content Leadership - Lead creative direction to build trust, emotional connection, and clarity of value - Develop scalable creative systems and asset libraries across brands - Manage agency partners and internal creative resources - Growth & Integration - Support onboarding and integration of newly acquired brands - Ensure continuity of demand while evolving brand positioning post-acquisition - Contribute to employer brand initiatives to support technician recruitment and retention What Success Looks Like: - Increased branded search, direct traffic, and inbound demand - Improved marketing efficiency (CAC, ROMI, payback) - Stronger local brand equity and customer trust - Reduced reliance on high-cost lead generation channels - A scalable brand system that supports continued acquisition and growth Requirements The Ideal Candidate: We are seeking a strategic, hands-on brand leader who has successfully operated in multi-location, consumer-facing businesses and understands how to connect brand investment to measurable business outcomes. Required Experience - 8–12+ years in brand marketing leadership roles - Proven experience in multi-location, franchise, or distributed service models - Experience managing meaningful media budgets ($10M+) and working with data/analytics teams - Track record of building or evolving brand systems that drive measurable growth Preferred Industry Backgrounds Strong preference for candidates with experience in: - Home Services (HVAC, plumbing, electrical, restoration, etc.) - Consumer Services (pest control, home improvement, field services, automotive services) - Multi-Location / Franchise Models (retail, fitness, healthcare services, dental/DSO, veterinary) - Private Equity–Backed or High-Growth Platforms Additional consideration for candidates from: - Scrappy consumer/lifestyle brands with experience scaling brand across markets Leadership Profile - Balances creative instinct with analytical rigor - Comfortable operating in a fast-paced, high-growth, PE-backed environment - Able to influence across C-suite, field operators, and agency partners - Brings a builder mindset—capable of creating structure, not just managing it - Thrives in environments that require speed, adaptability, and accountability Originally posted on Himalayas