Senior Digital Marketing Specialist

About Helin At Helin, we empower industrial organizations to make faster, safer, and more informed decisions across maritime, offshore, renewable energy, and industrial operations. Our edge-to-cloud platform combines sensor, video, and machine data into a unified real-time view, enabling greater operational visibility, improved safety, and enhanced performance in remote and complex environments. Joining Helin means becoming part of an international team of 60+ professionals representing 30+ nationalities, united by innovation, collaboration, and continuous growth. Why this Role Matters As a Senior Digital Marketing Specialist, you will support Helin's commercial growth by executing data-driven marketing initiatives that generate demand, strengthen brand visibility, and support pipeline development. This is a hands-on role for an experienced B2B marketer who enjoys combining creativity, technology, and analytics to drive measurable business results. What You'll Achieve - Generate qualified leads and contribute to pipeline growth. - Increase Helin's visibility and credibility across target markets. - Deliver impactful campaigns and content that drive customer engagement. - Improve marketing performance through data-driven optimization. - Support commercial growth through effective collaboration across teams. Key Responsibilities - Execute multi-channel marketing campaigns across digital platforms. - Drive demand generation, lead nurturing, and Account-Based Marketing (ABM) initiatives. - Manage the company website - Create and coordinate content including case studies, whitepapers, email campaigns, website copy, and video materials. - Support webinars, trade shows, industry events, and customer advocacy initiatives. - Partner with Sales, Engineering, and Leadership teams to develop customer-focused messaging and campaigns. - Manage marketing automation activities and campaign performance within HubSpot and related platforms. - Monitor and optimize marketing performance using HubSpot, Google Analytics, Salesforce, Power BI, and other reporting tools. What You Bring - Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. - 5-7 years of experience in digital marketing, demand generation, growth marketing, or lead generation within a B2B technology environment. - Proven success generating qualified leads and supporting revenue growth. - Experience with Google Ads, LinkedIn Campaign Manager, SEO, email marketing, and marketing automation platforms. - Proficiency with HubSpot, Salesforce, Google Analytics, SEO optimization platforms such as Semrush and marketing reporting tools. - Experience executing digital campaigns, content marketing, lead nurturing, and ABM initiatives. - Strong analytical, communication, content creation, and project management skills. - A proactive, results-oriented mindset with the ability to thrive in a fast-paced environment. Nice to Have - Experience marketing AI, industrial technology, cloud, maritime, offshore, or renewable energy solutions. Experience with events, webinars, and trade shows. - Knowledge of CRO, A/B testing, Power BI, Lovable, CMS, WordPress, or AI-powered marketing tools. Additional Information - Location: Rijswijk / Hybrid - Employment Type: Full-time - Working Arrangement: Hybrid (3 days office / 2 days home) What We Offer - Competitive salary package. - Pension scheme. - SARs (Stock Appreciation Rights) plan. - €3,000 annual learning and development budget. - 24 vacation days plus public holidays. - Complimentary office lunch. - Fully covered commuting expenses. - An opportunity to help shape the future of industrial intelligence and operational decision-making. Our Recruitment Process - Recruiter Screening (30 min, online) - Peer Interview (60 min, online) - Hiring Manager & Leadership Interview (60 min, onsite) - Reference Check - Offer Stage Data Privacy Policy Please refer to ourData Privacy Policy. Find more English Speaking Jobs in Netherlands on Arbeitnow