Senior Performance Marketing Specialist

JOB PURPOSE: To develop and optimize performance marketing campaigns that drive measurable results and align with business objectives. KEY ACCOUNTABILITIES: - Plan and execute paid marketing campaigns across channels. - Analyze campaign performance and implement optimization strategies. - Manage budgets and ensure campaigns deliver ROI - Plan, build, and manage campaigns across Snapchat, TikTok, Meta, Google (UAC, Demand Gen, Display, PMax), and mobile programmatic partners. - Run acquisition, conversion, and retargeting campaigns across iOS and Android, with geo-level strategies for KSA & other Gulf countries. - Optimize daily toward acquisition targets, managing budget pacing and scaling decisions within agreed efficiency thresholds. - Design and run structured A/B tests (creative, audience, bidding, placement) and turn results into scaling actions. - Work with MMPs, product, and database analysis platform to ensure clean tracking, postbacks, deep links, and event quality across networks. - Manage SKAdNetwork campaigns and support conversion value mapping on iOS. - Build and activate audiences with the CRM team (MoEngage), including suppression lists, high-intent cohorts, and re-engagement segments. - Brief the creative team on weekly sprints on performance insights. - Produce weekly and monthly performance reports with clear insights and next actions. - Coordinate with platform account managers and ad-tech vendors on betas, troubleshooting, and IO requirements. Requirements QUALIFICATIONS & EXPERIENCE: - Bachelor’s degree in Marketing, Business Administration, or a related field. - 5+ years of hands-on performance marketing experience, with at least 2 years managing app install and in-app conversion campaigns. - Proven experience scaling spend on Snapchat, TikTok, Meta, and Google App Campaigns in the Saudi or wider GCC market. - Strong working experience of MMPs (Kochava, Branch, or Adjust), SKAdNetwork attribution, and iOS privacy constraints. - Strong analytical skills: comfortable with funnel analysis, cohort data, and advanced Excel/Google Sheets. SQL or BI tool experience (Metabase, Looker) is a plus. - Solid understanding of testing methodology, budget allocation, and scaling practices. - Ability to translate data into clear creative briefs. - Fluent English; Arabic is a strong plus. Nice to Have - Experience in travel, hospitality, marketplaces, or other high-frequency booking apps. - Familiarity with CAPI / Events API setups and server-side tracking. - Experience with DCO tools (e.g., Confect) and CRM platforms (e.g., MoEngage). - Exposure to incrementality or geo-holdout testing. Originally posted on Himalayas