Senior Manager, Digital & Omnichannel Marketing (Customer Experience)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Digital & Omnichannel Marketing (Customer Experience) based in United States. The Senior Manager, Digital & Omnichannel Marketing (Customer Experience) will lead the strategy and execution of digital experiences and marketing automation initiatives supporting key healthcare products. The role focuses on creating personalized, engaging experiences across customer relationship management, digital marketing platforms, and website content management systems. You will help shape omnichannel strategies for patients, caregivers, and healthcare professionals while driving meaningful improvements in customer engagement. The position combines strategic thinking with hands-on execution, requiring close collaboration across marketing, technology, content, compliance, and external agency teams. You will evaluate emerging capabilities, including AI and machine learning, and identify opportunities to improve digital journey orchestration. Data-driven insights and performance metrics will guide optimization and help strengthen campaign effectiveness. This is an influential role in a collaborative, highly regulated environment where digital innovation and customer experience are central to growth.