Performance Marketing Specialist (experience in US performance marketing and pai

- Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other platforms. - Manage B2B lead generation campaigns focused on qualified leads, appointments, and sales opportunities. - Manage B2C and e-commerce campaigns focused on sales, ROAS, CAC, and profitability. - Handle marketplace advertising, including Amazon Ads, eBay Promoted Listings, and other relevant marketplaces. - Conduct keyword research, audience targeting, competitor analysis, and campaign planning. - Manage advertising budgets, bidding strategies, A/B testing, retargeting, and campaign scaling. - Implement, configure, and troubleshoot GA4, Google Tag Manager, Meta Pixel, Conversions API, LinkedIn Insight Tag, and TikTok Pixel. - Manage Google Ads conversion tracking, Google Merchant Center, Google Search Console, and UTM tracking. - Integrate advertising platforms with CRM systems such as HubSpot and GoHighLevel for lead tracking and attribution. - Analyze customer journeys, conversion funnels, landing page performance, and attribution discrepancies. - Build performance dashboards using Looker Studio and prepare weekly/monthly performance reports. - Use AI tools for campaign analysis, audience research, ad copy testing, automation, and performance optimization. - Coordinate with content, design, SEO, and development teams to improve campaign performance. - Conduct regular campaign audits and recommend data-driven optimization and growth strategies. Hard Requirements: - 3–5 years of hands-on experience in performance marketing, paid advertising, digital marketing, or a related field. - Proven experience managing paid advertising campaigns across multiple platforms, particularly Google Ads and Meta Ads. - Demonstrated experience handling both B2B lead generation and B2C/e-commerce advertising campaigns. - Strong understanding of campaign structures, audience targeting, keyword research, bidding strategies, retargeting, and conversion optimization. - Hands-on experience managing advertising budgets and optimizing campaigns based on ROAS, CAC, CPL, CPA, conversion rates, and other performance metrics. - Practical knowledge of GA4, Google Tag Manager, Meta Pixel, Conversions API, and other conversion tracking technologies. - Experience with Google Ads conversion tracking, Google Merchant Center, Google Search Console, and UTM parameters. - Familiarity with CRM integrations and marketing attribution using platforms such as HubSpot and GoHighLevel. - Experience building performance dashboards and interpreting marketing data using Looker Studio or similar reporting tools. - Strong analytical and problem-solving skills, with the ability to translate campaign data into actionable marketing strategies. - Excellent written and verbal English communication skills. - Ability to manage multiple campaigns, prioritize tasks, and work independently while meeting performance targets and deadlines. Schedule: - 40 hours per week - Monday to Friday - 9AM - 5PM Eastern Standard Time Zone Offer and Benefits: - Weeks 1–4: $10 CAD/hour - Weeks 5–12: $11 CAD/hour - Weeks 13 onwards: $12 CAD/hour Originally posted on Himalayas