VP & General Manager, Dynata+

VP & GENERAL MANAGER, DYNATA+ Platform Strategy, Product, Commercial & Customer Leadership About Dynata+ Dynata+ is Dynata’s next-generation self-service research platform delivering high-quality DIY sample today and evolving into a unified platform for survey programming, analytics, visualization, workflow automation, AI-enabled insights, and future data collection capabilities. Dynata+ is intended to become the foundational technology layer supporting multiple Dynata business lines and enabling a true platform-led operating model. The Opportunity Reporting to the Chief Revenue Officer, this executive will serve as the General Manager of Dynata+, with full accountability for strategy, product direction, platform adoption, go-to-market execution, customer success, and financial performance. The successful candidate will balance near-term commercial growth with a long-term mandate to establish Dynata+ as Dynata’s strategic platform foundation. Strategic Mandate - Establish Dynata+ as Dynata’s primary self-service platform. - Drive enterprise-wide platform adoption across business units. - Create a scalable product-led growth engine. - Deliver revenue growth, profitability and customer retention goals. - Define long-term ecosystem strategy including APIs, integrations and AI capabilities. - Transition Dynata toward a platform-centric operating model. Platform Strategy & Vision - Define multi-year platform vision and roadmap. - Champion platform-first thinking across Dynata. - Lead platform governance and prioritization. - Chair Dynata+ Executive Steering Committee. - Identify adjacent growth opportunities and new use cases. - Evaluate AI-enabled capabilities across survey programming, targeting, reporting and workflow automation. Product Roadmap & Development - Own roadmap across sample, scripting, analytics and visualization. - Translate commercial priorities into product requirements. - Drive intake, prioritization and release management processes. - Ensure enterprise-grade reliability, compliance and scalability. - Own user experience and customer journey design. - Define API and ecosystem strategy. Commercial Ownership & P&L - Own revenue, cost structure, profitability and forecasting. - Develop annual operating plans and budgets. - Define pricing, packaging and monetization models. - Develop investment cases for new capabilities. - Manage ARR, NRR, gross margin, churn, CAC, conversion rates and active users. Platform Adoption & Enterprise Alignment - Drive adoption across Dynata business units. - Create operating agreements and service models. - Support migration from fragmented tools to common platform capabilities. - Represent Dynata+ in executive planning forums. Originally posted on Himalayas