Creative Lead – DTC & Performance Creative

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Creative Lead – DTC & Performance Creative based in South Africa. This is a high-ownership creative leadership role within a fast-growing direct-to-consumer environment where creative is a key driver of customer acquisition. You’ll oversee the creative engine across agencies and internal teams, ensuring ideas move efficiently from research and briefing through production, QA, testing, and iteration. The role combines creative leadership, agency management, performance marketing, and data-driven decision-making. You’ll collaborate closely with strategists, editors, designers, and art direction to consistently raise the quality and effectiveness of paid social creative. Performance data will guide your decisions, with metrics such as hook rate, hold rate, CTR, CPA, ROAS, CVR, and revenue informing what to improve and test next. You’ll also build scalable systems, workflows, and reporting practices that turn creative learnings into repeatable processes. This is an ideal opportunity for an experienced performance creative professional who wants meaningful ownership over both creative output and business growth.