Marketing GTM Engineer

As a Marketing GTM Engineer you can expect to... - Own and continuously evolve HSO’s marketing technology ecosystem, ensuring platforms work seamlessly across the buyer journey and support scalable growth. - Identify manual, fragmented, or inefficient go-to-market processes and design technology, automation, and AI-driven solutions that improve speed, effectiveness, and operational efficiency. - Build, deploy, and optimize AI-enabled workflows, agents, and tools that enhance productivity across Marketing, Sales, and the broader GTM organization. - Develop automation that supports demand generation, account-based marketing (ABM), Microsoft alliance initiatives, and seller activation programs. - Help operationalize AI across marketing functions, including content creation, campaign execution, audience intelligence, personalization, reporting, and seller enablement. - Evaluate emerging marketing, automation, and AI technologies, determining where they can deliver meaningful business value and improve GTM performance. - Design and maintain scalable workflows and integrations connecting Dynamics 365 CRM, Apollo, sales engagement platforms, intent and data providers, and other GTM tools. - Create dashboards, automated reporting, alerts, and actionable insights that help teams understand performance and focus on high-impact opportunities. - Establish documentation, governance, and best practices that enable automation and AI solutions to scale safely and effectively across the organization. - Serve as a technical problem solver for Marketing by improving processes, accelerating execution, and helping teams work smarter through technology. You’re great at... - Understanding B2B marketing and how prospects move through the lead-to-revenue lifecycle. - Translating business challenges into practical technology, automation, and AI solutions. - Building workflows, integrations, and automated processes across multiple platforms and systems. - Working with APIs, webhooks, data integrations, and low-code/no-code automation tools. - Evaluating new technologies and identifying opportunities to create measurable business impact. - Using data, reporting, and analytics to uncover insights and drive informed decision-making. - Collaborating across Marketing, Sales, and GTM teams to improve processes and outcomes. - Experimenting, prototyping, and iterating quickly rather than waiting for perfect requirements. - Thriving in a fast-moving environment where technology and business needs continue to evolve. Sound interesting? If so, you’ll have... - 5+ years of experience in marketing technology, marketing operations, revenue operations, growth operations, or a related field. - Strong knowledge of B2B marketing processes and the end-to-end lead-to-revenue lifecycle. - Hands-on experience with CRM, marketing automation, and sales engagement platforms. - Experience building and managing workflows, integrations, and automations across multiple technologies. - Hands-on experience using AI tools, large language models (LLMs), AI agents, or AI-enabled automation within real business workflows. - Experience working with APIs, webhooks, low-code/no-code automation platforms, and data integrations. - Strong analytical and problem-solving skills with the ability to translate business needs into technical solutions. - Experience with Microsoft Dynamics 365 CRM is a plus. - Experience supporting go-to-market functions such as demand generation, ABM, alliance marketing, sales activation, or revenue growth initiatives is highly desirable. The Perks We offer competitive pay with a performance-based bonus. Our employees also enjoy unlimited paid time off and a flexible and affordable benefits program designed to help you be and stay well, including: medical, dental & vision coverage, flexible spending accounts, health reimbursement account, and a 401(k) plan with a company match. Additionally, you’ll have the benefit of working alongside enthusiastic and energetic teammates in a dynamic and thriving environment. HSO is an Equal Opportunity Employer.