Marketing Lead / Product Marketing Manager

ABOUT THE ROLE This is a dual-track opening for two closely related marketing seats: a Founding Marketing Lead who will own and scale the full marketing engine end-to-end, and a Product Marketing Manager who will own positioning, launches, and sales enablement. Both roles sit at the heart of an early-stage AI voice platform serving B2C enterprises, and together they will define how a technically sophisticated product is communicated to the market. WHAT YOU'LL DO - Define positioning, messaging, and storytelling that makes a complex technical product memorable and conversion-focused. - Lead go-to-market launches for new products, features, segments, and markets including international expansion. - Marketing Lead: own marketing strategy, budget, and KPIs; build a repeatable growth playbook across organic and paid channels; hire and scale the marketing team. - Product Marketing: create sales decks, enablement materials, case studies, and video testimonials; own product messaging on the website; run competitive and market intelligence. - Leverage AI and automation tools to accelerate marketing execution and inbound growth. - Continuously test new channels and use data and pipeline impact to drive decisions. WHAT WE'RE LOOKING FOR - Marketing Lead: 4 or more years in growth or marketing with full functional ownership and meaningful budget responsibility, ideally as an early hire at an early-stage company. - Product Marketing: 3 or more years of B2B product marketing experience, ideally at a startup or scaleup. - Proven ability to simplify complex technical products into clear, compelling language. - Strong academic background from a well-regarded university in business, marketing, or a related field. - Experience that spans at least one early-stage startup plus meaningful time at a scaleup or established company. - Early-career consulting or similarly rigorous analytical experience is a strong plus. - Track record of building and leading a marketing team while staying hands-on operationally. - Experience leading launches into new segments or international markets. - Deep familiarity with AI and automation tools applied to marketing execution. - Demonstrated 0-to-1 build and subsequent scale experience with repeatable growth playbooks. - Refined taste, high agency, and a clear, trustworthy, visionary communication style. - Native or fluent German and professional English are required for both roles. COMPENSATION & BENEFITS Salary range: 75,000 to 120,000 EUR annually, depending on seniority and experience. Visa sponsorship is not available for these roles. LOCATION On-site, five days a week in Berlin, Germany.