VP of Marketing (B2B SaaS)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP of Marketing (B2B SaaS) based in Canada. This executive leadership role offers the opportunity to shape and scale a data-driven marketing organization within a growing, private equity-backed B2B SaaS business. Reporting to the Chief Revenue Officer, you will define and execute the go-to-market strategy to accelerate pipeline generation, revenue growth, and long-term business value. You will lead a multidisciplinary marketing team and the Sales Development function, connecting demand generation, brand strategy, digital performance, and customer expansion. A major focus will be using AI across marketing, strengthening visibility in traditional search and AI answer engines, and improving campaign effectiveness through automation and analytics. You will work closely with Sales, Customer Success, Product, Finance, and executive leadership to align marketing investments with commercial priorities. The role requires strong financial and strategic judgment, with the ability to communicate performance and growth opportunities to senior executives and the Board. This is a remote leadership opportunity with travel for industry events, client and sales meetings, and leadership and Board sessions.