Growth Architect

Overview: The Growth Architect isthe engine builder for Turfresh. Rather than simply overseeing tasks, you will design, build, and optimize a seamless customer acquisition and retention machine.Youareresponsiblefortheentirefunnel—fromthefirst searchimpressiontothe automated nurture sequence that closes the sale. You don't just manage specialists; you orchestrate them to maximize LTV (Lifetime Value) while minimizing CAC (Customer Acquisition Cost).. You will lead and manage a distributed team of specialists across PPC, SEO, Social, Design, CRM, and Marketing Automation, ensuring campaigns are executed efficiently and optimized for performance and scalability. CoreResponsibilities: Funnel Architecture: - Design and optimize the end-to-end lead journey. You will map out how Acquisition traffic converts into GHL leads and how those leads are systematically nurtured into lifelong customers. StrategicLeadershipsROI-DrivenGrowth: - Own the performance of all lead generation campaigns (Google Ads, Meta Ads, and other PPC platforms). - Optimize for customer acquisition cost (CAC) and return on ad spend (ROAS)acrosschannels. - Analyze campaign performance to continuously improve lead quality and volume. - Translate business goals into actionable marketing strategies. TeamManagementsCollaboration: - Lead a remote marketing team across multiple functions: PPC, SEO, Design, Automation, and CRM. - Assign tasks, set clear KPIs, and maintain alignment with company-wide growth objectives. - Coach, mentor, and upskill team members as needed. WorkflowsProcessOptimization: - Implement systems and processes to streamline campaign planning, execution, and reporting. - Build and maintain SOPs, playbooks, and QA checklists to drive consistency and accuracy. - Identify bottlenecks and eliminate inefficiencies in the marketing funnel. CampaignExecutionOversight: - Oversee the launch, management, and optimization of paid media campaigns. - Ensure all marketing deliverables meet brand standards and performance benchmarks. - Provide strategic input and final sign-off on creatives, landing pages, and tracking infrastructure. Reporting sAccountability: - Own performance dashboards across paid media, SEO, CRM, and marketing automations. - Track key marketing metrics: CPL, ROAS, Conversion Rate, Pipeline Value - Report results and insights to leadership on a weekly and monthly basis. Cross-FunctionalAlignment: - Collaborate with Sales to ensure lead quality and funnel alignment. - Work closely with the executive team to forecast, budget, and prioritize high-impact initiatives. RequiredSkillssExperience: - 5+ years of experience in digital marketing, with at least 3 years focused on PPC and ROI optimization. - Strong background in performance marketing, especially in lead generation-driven business models. - Experience managing and scaling remote, cross-functional marketing teams. - Proficient in Google Ads, Meta Ads, and analytics tools (GA4, Looker Studio, etc.). - Strong knowledge of SEO, marketing automations, CRM systems, and user journey mapping. - Familiarity with tools like GoHighLevel, Monday.com, or similar. - Excellent leadership, project management, and communication skills. - Highly analytical, data-driven, and proactive in identifying opportunities for growth. PreferredQualifications: - The Architect Mindset: You see a business as a series of interconnected systems and can identify exactly where the "leaks" are. - GHL Power User: Deep familiarity with GoHighLevel logic, triggers, and snapshots. - Lifecycle Nurture Strategist: You excel at designing automated customer journeys that adapt based on lead behavior. You don't just "blast" lists; you build sophisticated branching logic that delivers the right message at the right time to move a prospect from "just looking" to "subscription customer. - Data-Obsessed: You don’t make moves based on "gut feeling"; you live in the dashboardandmakedecisionsbasedonconversiondata. - Leader of Specialists: You know enough about SEO and Automation to hold experts accountable and push them for better results. - Previous experience in a B2C startup environment. - Experience managing offshore teams. - Comfortable working across time zones and collaborating asynchronously. - Background in media and landing page optimization, or A/B testing and SEO tools. GoalssSuccessMetrics: - Increase in qualified lead volume and improved ROAS across paid channels. - Improved campaign execution speed, accuracy, and scalability. - Team members consistently meeting performance KPIs with minimal oversight. - Clear, actionable reporting that drives business decisions and marketing strategy. - A high-performing team aligned around lead generation and revenue growth. Originally posted on Himalayas