Brand Manager

Lead the planning and execution brand campaigns - Plan and deliver full year integrated marketing/brand campaign calendars with Business units, Products, and Agency partners, including awareness building and acquisition, base upsell, cross-sell and lifecycle management campaigns - Lead small, medium, and large sized cross functional campaigns – from the development of insight-driven communications briefs through to in-market execution and post campaign analysis - Manage the execution of production process – working closely with internal, agency and production partners to meet deadlines and track campaigns - Manage the implementation of communication programs with a quarter over quarter outlook - Thoroughly understand production processes, actively explore opportunities to improve speed to market and efficiency - Regularly communicate project status and timeline updates to internal stakeholders - Publish project post-analysis reports with recommendations for future campaigns - Monitor and evaluate competitive activities and share points of view on opportunities - Prioritize and juggle many tasks and projects at once. - Effectivity work within a team environment. Brand positioning development - Create brand differentiation in market to achieve business targets and capture the greatest share - Work closely with internal team counterparts to understand and shape brand strategy, business requirements, product details, and consumer insights - Ensure product alignment to overarching brand strategy - Develop and evolve brand positioning campaign to enhance brand recognition and brand health Originally posted on Himalayas