Meta Ads Specialist -Eastern Europe

Job Overview We’re looking for an experienced Paid Ads Specialist to manage and optimize Meta advertising campaigns, with a strong focus on performance, audience targeting, and lead generation. The ideal candidate has hands-on experience managing significant monthly ad spend, analyzing campaign data, and working closely with creative teams to test and improve campaign performance. Core Tasks: - Design, implement, and manage paid advertising campaigns in Meta - Work with team for keyword and audience research to guide campaign strategies - Monitor budget allocation and performance of all paid ad campaigns - Analyze campaign performance data to identify trends and insights - Provide basic reporting on campaign performance as needed - Collaborate with design team for assets to leverage and A/B test in campaigns - Perform other marketing and lead-gen related tasks as needed Must-Have: - 3-5+ years managing paid ads campaigns on meta - Experience managing spend of $10k - 50k+ per month (preferably ecommerce / CPG brands) - Intermediate experience in Google Sheets / Excel for basic campaign reporting - Familiarity with ad targeting and segmentation techniques - Strong (C-level) written and verbal English communication skills - Ability to work full-time EST Nice-to-Have: - Certifications in Meta Ads and / or Google Ads - Familiarity with Gmail and Slack for internal comms Originally posted on Himalayas