Digital Marketer

This is a remote position. Our client is a leading digital marketing agency specializing in high-impact video content, helping brands drive engagement and conversions through cutting-edge advertising strategies. In recent years, they have achieved significant success in optimizing video ad campaigns for businesses across multiple industries, ensuring measurable ROI and scalable growth. Responsibilities: - Develop, manage, and optimize paid ad campaigns with a strong focus on video across major platforms, including Meta, YouTube/Google, LinkedIn, and X (formerly Twitter). - Analyze campaign performance, extract insights, and refine strategies to enhance ROI and engagement. - Oversee supporting marketing assets, such as landing pages, presentations, ad creatives, and reporting tools. - Execute B2B lead generation strategies, ensuring targeted outreach and conversion optimization. - Stay informed about emerging trends in digital advertising and implement innovative approaches to paid media. - Operate independently, contributing fresh ideas and proactive solutions without requiring constant supervision. Requirements - Proven experience in paid digital advertising with a specialization in video content. - Expertise in B2B lead generation, analytics, and conversion optimization. - High proficiency in English, both written and spoken. - Strong analytical skills with a data-driven approach to decision-making. - Keen attention to detail with a critical eye for design, ensuring brand consistency. - Ability to work autonomously, demonstrating initiative and self-motivation. - Experience with reporting tools such as Google Analytics, Meta Business Suite, and LinkedIn Campaign Manager. - Familiarity with A/B testing, audience segmentation, and retargeting strategies. - Basic design knowledge is a plus but not required. Qualifications - Minimum of 2 years of experience in digital marketing with a focus on paid ads. - Demonstrated success in optimizing ad campaigns and increasing lead conversion rates. - Strong knowledge of video marketing strategies and their application in paid media. Benefits - Part-time role with flexible scheduling. - ​100% remote position. - Competitive salary in USD. - Opportunity to work with a forward-thinking company at the forefront of video-driven digital marketing Originally posted on Himalayas