Head of Analytics & Experimentation (CRO & Customer Journey)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Analytics & Experimentation (CRO & Customer Journey) based in the United States. As Head of Analytics & Experimentation, you will lead the analytics, conversion rate optimization (CRO), and experimentation strategy for a fast-growing direct-to-consumer (DTC) e-commerce business in the health and wellness industry. You will establish a trusted source of truth for customer and revenue performance, transforming data from multiple sales and marketing channels into actionable business insights. Working closely with senior leadership, you will build a structured, cross-functional testing program that prioritizes opportunities based on potential revenue impact and customer journey performance. You will define measurement standards, improve reporting capabilities, and ensure that business decisions are supported by reliable data and rigorous analysis. This high-visibility, autonomous role offers the opportunity to build and scale analytics and experimentation practices from the ground up. Your work will directly influence growth, customer retention, revenue optimization, and the effectiveness of digital experiences across the entire customer journey.