Lifecycle Marketing Lead (Remote CAD)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lifecycle Marketing Lead (Remote CAD) based in Canada. This is a foundational leadership opportunity to build and scale a Lifecycle Marketing practice within a high-performance B2B marketing environment. You’ll combine strategic leadership with hands-on execution across eCommerce, SaaS, and service-based business models. The role spans customer journeys from acquisition and nurture through conversion, onboarding, retention, and expansion. You’ll shape lifecycle methodology, technology recommendations, segmentation, experimentation, and measurement frameworks. As a player-coach, you’ll lead complex client engagements while mentoring and developing marketers as the practice grows. You’ll also influence sales, scoping, and commercial strategy by helping define where lifecycle programs can create measurable revenue impact. This is an autonomous, fast-moving role for someone energized by ambiguity, innovation, and building something differentiated from the ground up.