Digital Marketing Specialist / Spécialiste en marketing numérique

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Digital Marketing Specialist / Spécialiste en marketing numérique based in Canada. This hands-on role offers the opportunity to drive customer acquisition, retention, and revenue growth across a portfolio of e-commerce and powersports businesses. You will divide your time between developing lifecycle marketing strategies for online retail brands and strengthening digital lead generation for a motorcycle dealership. Through email, SMS, marketing automation, paid media, creators, and partnerships, you will build campaigns that engage customers throughout their journey. You will also oversee an external marketing agency, analyze performance, and identify opportunities to improve conversion and customer loyalty. Working across different business units, you will collaborate with French- and English-speaking colleagues in a dynamic, customer-focused environment. Your work will contribute directly to measurable marketing performance and long-term business growth.