Lifecycle Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lifecycle Marketing Manager based in Canada. This fully remote role offers the opportunity to own lifecycle marketing across the entire user journey, from onboarding and activation through conversion, retention, and win-back. You’ll lead the strategy and execution of campaigns designed to help users reach product value faster, increase engagement, and drive revenue. Working across email, social, paid, affiliate, partner, and content channels, you’ll build personalized experiences informed by user behavior and data. You’ll join an established marketing function with existing campaigns and nurture programs, while having significant autonomy to identify improvements and launch new initiatives. The role combines strategic ownership with hands-on execution, experimentation, reporting, and conversion-rate optimization. You’ll collaborate closely with marketing, product, customer success, sales, and leadership stakeholders in a highly skilled, remote-first environment. The ideal candidate is analytical, user-focused, technically comfortable, and energized by using AI to make lifecycle marketing more effective.