CRM & Email Marketing Manager- FTC

We’re looking for a highly capable and hands-on CRM & Email Marketing Manager to support the delivery, execution, and optimisation of CRM-driven communications across a complex, multi-brand portfolio. This is a fixed-term maternity cover role, reporting into the Senior CRM & Email Marketing Manager. The role will focus on executing high-performing email campaigns, building and optimising CRM automation, and delivering high-quality customer communication journeys. We are looking for someone with strong technical CRM and automation expertise, combined with excellent creative judgement — someone who can confidently build workflows in ClickDimensions and MS Dynamics while also creating professional, visually engaging, high-converting email communications. The ideal candidate will be comfortable executing across the full campaign lifecycle — from building automations and sales sequences to designing emails, writing compelling copy, and ensuring all communications are delivered to a high standard. Key Responsibilities Email content, design & campaign execution - Build and execute visually engaging, high-performing email campaigns across newsletters, sales sequences, lead nurture journeys, and operational communications. - Design professional, on-brand email layouts and content optimised for engagement and conversion. - Write and refine compelling email copy aligned to brand tone and messaging. - Ensure all communications are accurate, proof-read, and delivered to a high standard. Marketing automation & sales sequencing - Build, manage, and optimise email automation workflows in ClickDimensions to support nurture journeys, onboarding, sales sequencing, and re-engagement campaigns. - Implement best practice across segmentation, personalisation, and journey logic. Email communications coordination - Support the planning and execution of the email communications calendar. - Collaborate with data, web, creative, and marketing teams to ensure aligned and well-timed communications. Performance & reporting - Monitor and report on campaign performance, including open rates, click-through rates, and conversions. - Use insights to continuously improve campaign effectiveness and engagement. Skills, Knowledge and Expertise - Proven experience in a CRM, email marketing, or marketing automation role (ideally B2B). - Hands-on experience with ClickDimensions and MS Dynamics (or similar CRM platforms). - Strong understanding of email marketing best practices, including segmentation, personalisation, and deliverability. - Experience building email campaigns, automation workflows, and CRM-integrated forms. - Strong design sensibility with the ability to create visually polished email communications. - Experience using tools such as Canva, Adobe Express, or Illustrator (portfolio of email work preferred). - Confident copywriting skills for email and short-form marketing content. - Strong organisational skills with the ability to manage multiple campaigns and deadlines. - Analytical mindset with the ability to interpret performance data and optimise campaigns. - Detail-oriented with a strong focus on quality and accuracy. - Collaborative and proactive, with the ability to work effectively within a cross-functional team. KPIs - Timely and accurate delivery of email campaigns and communications. - Improvement in email engagement metrics (open rates, CTR, conversions). - Performance of automated journeys and sales sequences. - Contribution to lead generation and lead-to-MQL conversion. - Quality and consistency of CRM data capture via forms. - Continuous improvement of campaign performance through optimisation. Originally posted on Himalayas