Global Digital Marketing Manager - B2B (Fulltime/Remote/Freelance)

The Role: You’ll play a pivotal role in delivering the full suite of digital marketing channels, with a key focus on Social Media Strategy (both Organic & Paid), while supporting SEO, Paid Social, Affiliates & Display across all our markets. This is the perfect chance for someone with experience working within B2B Sector managing performance campaigns to take a step up and make an impact on our global online business. You’ll be commercially savvy, enthused by the idea of making your mark on a busy digital department and unquestionably someone who has a passion for all things digital. Responsibilities: - Enhance brand awareness within the digital space as well as drive website traffic and acquire leads/customers. - Innovate a strategy that aligns with our company's new division. Must react quickly to new trends and be results-driven. - Plan and execute all digital marketing, including SEO, marketing database, email, social media in order to drive relevant traffic to our website. - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Manage the online presence of the new division. Use social networking tools such as Facebook, Twitter and Google+ to engage with consumers in real time and be responsible for this communication - Collaborate with internal teams to create landing pages and optimize user experience - Collaborate with influencers - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate - Manage the day-to-day e-commerce experience across desktop, mobile site and Social Media Channels to support the overarching digital and e-commerce strategy - Collaborate with developers to improve website capabilities and performance - Ensure the user experience is technically flawless, and the brand is properly represented across all channels - Manage product inventory and merchandising across the e-commerce experience - Manage all e-commerce activities to ensure the brand is consistently presented across all digital channels - Create a superior customer experience by working with the Operations and Finance teams - Troubleshoot e-commerce issues and solicit customer feedback to improve service and digital experience - Optimization of sales and increase conversion rates - Partner with cross functional teams to drive business and execute new business strategies - Maintain and create processes documentation to drive team efficiencies - Manage campaign reporting and analysis to ensure sales, traffic and brand KPIs are met - Share concepts with CEO to gain alignment - Measure and report on success of initiatives and campaigns - The ability to bring new and fresh thinking to help the new division drive social growth in relevant new channels – broad based thinker with global exposure and insights - Resources to help us drive content expansion to drive optimization and new ways to bring digital-first mentality to the brand - Must possess strong analytical skills, highly detailed-oriented with unprompted follow-through. - Must be accountable and organized with the ability to handle a multitude of projects. - Demonstrates ownership of programs; embracing both big picture objectives and follow-through on details. - Bachelor/Master’s degree in marketing or a related field - 5+ years related experience in digital marketing - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Must be very effective at copywriting - Experience in optimizing landing pages and user funnels - Experience with A/B and multivariate experiments - B2B Marketing experience is a must - Social Media Strategy (both Organic & Paid) - Pay-per-Click / Paid Social Ads (Facebook + Youtube) is a must! (Paid Search is a plus) - Content Marketing – Social + Web + Ads - Strategic Email Marketing Campaigns experience - Up-to-date with the latest trends and best practices in online marketing and measurement - Fluent level of English This is a Full-time/Permanent/Remote/Freelance role. Salary: $4000 - $7000 per month Gross Wecom is an E-commerce launchpad and a leader in product development that brings product brand ideas to life using its in-house product development, sourcing, warehousing and order fulfillment departments. Leveraging its own supply-chain capabilities, the company will establish itself as a fully featured DTC e-commerce incubator able to consistently launch, manage and scale multiple brand portfolios and their sub-brands or franchises all under one roof. We have the right tools, in-house supply-chain management, and the budget to provide you with the resources required to unlock your true e-commerce potential. Originally posted on Himalayas