Brand Marketing Associate

Job Description Reporting to the Associate Director of Brand & Communications (Meal Kits ANZ) based in Chippendale, you’ll join a supportive team working side-by-side with our Brand Management, Product, and Growth teams to help bring dynamic consumer Go-To-Market campaigns to life. As an enthusiastic, hands-on marketer, you will bring creative energy, strong organization, and a proactive mindset to a fast-moving environment. We’re looking for someone who naturally dives into the details, enjoys collaborating across teams, and takes pride in keeping workstreams moving smoothly. In this role, you’ll work across a variety of initiatives, crafting copy, delivering creative assets and CRM campaigns, managing projects, and collaborating closely with our local Brand Managers and broader brand community. You will… - Go-To-Market Execution & Menu UX: Support consumer GTM strategies—including partnerships, sponsorships, ATL campaigns, and product marketing—while coordinating inputs across Brand, Partnerships, and Growth for an accurate, high-quality menu UX (including labels and tags). - Copywriting & Content Creation: Write, proof, and edit compelling, on-brand copy for product positioning, comms plans, emails, paid ads, landing pages, flyers, and broader branded collateral. - CRM Program Delivery: Provide copy and content for CRM campaigns, working with global channel leads and studio teams to deliver assets on time—hands-on experience with Iterable (or similar platforms) is highly desirable. - Campaign & Merchandising Management: Keep the merchandising calendar, copy request pipeline, and Jira workflows moving smoothly, delivering all high-volume creative assets on time and in full. - Organic Social & Global Collaboration: Create organic social content around topical moments and collaborate with local and global teams (including Berlin) to align with HelloFresh Group brand strategies. - Influencer, Events & Logistics: Coordinate influencer box deliveries, source and deliver competition prizes, assist with live event activations, and support production for PR and brand shoots. - Design & Studio Coordination: Work alongside culinary, design, growth, and product teams to manage creative requests from brief through to final completion. - Cross-Brand Support: Provide operational cover and ongoing support across the broader Ready-to-Eat brand portfolio as required. You have/are… - Strong copywriting skills, with the ability to write across multiple channels and formats. - Solid project management skills, you can coordinate across teams, juggle multiple workstreams and keep things on time. - Ability to work with designers on delivering creative. - Keen attention to detail and a can-do attitude. - Experience in brand or digital marketing, ideally in a fast-paced consumer environment. - Comfort working with local and global stakeholders. - Flexibility and the ability to prioritise under pressure. What you’ll get in return… - The chance to have a significant impact in a leading global food technology company - Flexible working arrangements - Egoless environment, constant learning with room for personal growth - Free access to Headspace - Internal learning & development - A diverse and vibrant international environment, with offices in 18 countries - Company discount - 70% off HelloFresh & 40% off Youfoodz Start Date: Immediately available - Can wait a notice period Duration: Permanent full time role. You must have the right to work full-time in Australia/New Zealand Location: Chippendale Head Office - hybrid working environment Salary: Competitive salary & employee benefits (( #LI-Hybrid))