Senior Data Analyst

Who We Are VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML. Sobre WPP WPP es el socio de crecimiento de confianza para las marcas líderes del mundo. Unimos inteligencia de medios de vanguardia y soluciones de datos, creatividad de clase mundial, producción de próxima generación, soluciones empresariales transformadoras y asesoramiento estratégico experto en una única empresa, impulsada por talento excepcional y nuestra plataforma de marketing agencial, WPP Open, para ayudar a nuestros clientes a navegar el cambio, capturar oportunidades y generar un crecimiento transformador. Para más información, visite WPP.com. VML, part of WPP, is seeking a smart, inquisitive, and self-driven Senior Data Analyst to join our expanding marketing science team within Wunderman Thompson Data Products. As a crucial part of the Analytics and Marketing Science group, you will be responsible for developing end-to-end data solutions for clients, ranging from creating tagging strategies for web performance to conducting deep-dive analyses using diverse data sources. In this role, you will actively participate in client meetings, deliver comprehensive health checks of your reports, and provide strategic recommendations to enhance marketing campaign performance and web page effectiveness. You will have the autonomy to influence methodological decisions and the responsibility to develop data solutions that can be implemented across the business. We are looking for someone who is genuinely passionate about data and analytics, driven by a commitment to continuous learning and development, and eager to contribute to the broader data community. Your expertise and enthusiasm will be instrumental in advancing our data capabilities and driving client success. What you’ll do: - Convert Client Requirements into Visual Prototypes: Develop clear and insightful data mockups based on client specifications, ensuring alignment with their business objectives. - Design and Maintain Comprehensive Data Solutions: Integrate various data sources to build robust data solutions, utilizing visualization tools such as Google Data Studio, Tableau, Power BI, and Excel to provide actionable insights. - Develop and Implement Measurement Strategies: Establish effective measurement strategies aligned with client-provided KPIs or define new KPIs that align with the client's strategic goals. - Create and Manage Performance Tracking Systems: Implement tracking strategies to monitor site performance, leveraging tools like Google Tag Manager to ensure accurate data collection and analysis. - Monitor and Ensure Data Integrity: Maintain a focus on data accuracy, promptly identifying and addressing discrepancies in data sources or significant changes in trends, and communicating these issues to vendors or clients as needed. - Foster Collaboration and Share Best Practices: Actively collaborate with internal and regional teams, sharing best practices and innovative approaches to enhance overall data analysis and reporting capabilities. - Client-Facing Communication and Presentation: Conduct regular meetings with clients to present data insights, explain results, and provide recommendations, ensuring clear and effective communication of complex analytical findings. - Who you are: - Curious | With an inquisitive mindset you embrace the unknown and see as an opportunity to explore and innovate. - Ambitious | Willing to take calculated risks, stretch yourself and your team to do new things vs. plugging into existing solutions. - Passionate | You take great pride in your work. You approach our own and our clients’ business challenges with enthusiasm and a commitment to getting it right.  You love working in health.  You see data science as a way of expressing creativity. - Humble | Wear any hat that needs to be worn, and you know you do not know everything. You want to learn from What you’ll need: - - Experience with Web Analytics Platforms: Familiarity with tools like Google Analytics, Google Tag Manager, Adobe Analytics and Adobe Launch, or similar for tracking and analyzing web performance. - Experience with Data Visualization Tools: Advanced knowledge in using tools like Power BI, Tableau, Looker, or similar to create insightful dashboards and reports. - Data Management Skills: Ability to manage and manipulate large datasets, ensuring data integrity and accuracy. - Knowledge of ETL Processes: Understanding of extract, transform, load (ETL) processes to handle data from various sources - Statistical Analysis and Modeling: Strong understanding of statistical methods, A/B testing, regression analysis, and predictive modeling. - Advanced excel skills - Advanced English level En VML, parte de WPP, estamos comprometidos a fomentar un entorno laboral totalmente inclusivo que sea gratificante y propicie el desarrollo profesional. Creemos en la creación de un entorno de trabajo dinámico que valore la diversidad y la inclusión, y nos esforzamos por reclutar una lista diversa de candidatos para ayudarnos a lograr ese objetivo. Estaremos encantados de proporcionar acomodos razonables a las personas con discapacidades que necesiten un acomodo para usar o acceder al sitio de carreras de VML o para participar plenamente en el proceso de solicitud. Si necesita un acomodo para completar su solicitud u otro aspecto de nuestro proceso de reclutamiento debido a una discapacidad, comuníquese con nuestro departamento de Recursos Humanos o envíe un correo electrónico a (contacto de RR. HH.) para solicitarla. Al hacer clic en "Enviar solicitud", la información que ingrese a continuación se enviará a VML. Antes de continuar, le sugerimos que revise nuestra Política de Privacidad de Reclutamiento. Los residentes de California deben revisar nuestro Aviso de Privacidad de Reclutamiento de California. En estos documentos se explica cómo utilizamos sus datos personales cuando solicita un puesto con nosotros, así como la forma en que puede actualizar o eliminar la información que nos ha proporcionado. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. 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