Growth & Lifecycle Marketing Specialist

“For every person joining us for any position, there is a path and an opportunity to reach an executive role and become a company partner.” Antons Sapriko, Company Founder What do we expect from a Growth & Lifecycle Marketing Specialist? - Proven experience driving retention, customer lifetime value (LTV), and revenue growth through lifecycle marketing and digital acquisition strategies in eCommerce. - Understanding of modern lifecycle tools (e.g., Klaviyo, Bloomreach, Customer.io, Mailchimp) with experience managing complex data integrations, dynamic personalization, and deliverability health. - Analytical mindset with hands-on proficiency in Google Analytics (GA4), Meta Ads Manager, and data visualization tools. - Proven experience running and scaling A/B tests across emails, landing pages, and ads to improve performance. - Ability to turn high-level business goals into actionable lifecycle roadmaps without needing step-by-step guidance. - Excellent client-facing and communication skills in English, with experience presenting strategies to stakeholders and collaborating with cross-functional creative, tech, and media teams. - Experience with AI tools would be a plus (especially Claude). Using AI is expected of everyone at scandiweb. We use it for a more efficient way to do our work; however, you are still responsible for the output, so the standard stays high when using AI tools. What we look for is a mindset of learning, drive, and honesty. Even if you don’t tick every expectation, please consider applying! What are the responsibilities of a Growth & Lifecycle Marketing Specialist? - Build and manage customer journeys, from welcome series to win-back campaigns, across Email, SMS, and other channels. - Use customer purchase habits and site activity to send automated, personalized messages. - Test different offers, designs, messaging, and channels to continuously improve marketing performance. - Run paid ads on platforms like Google and Meta, making sure ad clicks turn into paying, repeat customers. - Track key business metrics like customer value and retention, then share actionable next steps with clients and leads. - Review client email platforms and tech tools, handle system setups, ensure emails land in the inbox, and fix tech issues. - Review campaign setups, copy, and briefs from junior team members, providing guidance, quality control, and actionable feedback. - Keep up with online shopping trends, new AI tools, and privacy rules to pitch fresh ideas and tactics. What do we offer? - Monthly salary of 1600-2000 EUR NET, depending on experience and execution level. - Opportunity to gain stock options within the company - Support for hardware upgrades; - Core health insurance coverage and sports bonuses; - A diverse multinational team of experts to learn from; - Legendary online and onsite events to celebrate our success together. Originally posted on Himalayas