Manager, Digital Demand Generation

This role owns Portnox's high-intent, inbound digital demand channels — the always-on paid programs that capture prospects who are actively searching for, comparing, or evaluating solutions like ours. It's a hands-on, execution-heavy role: you'll build, launch, and optimize campaigns directly inside the ad platforms yourself, and lead scoring, qualification, and full-funnel reporting are core parts of the job, not just campaign execution. Key Responsibilities Paid & Digital Demand Generation - Own end-to-end management of paid search campaigns (Google, Bing): keyword strategy, ad copy, budget pacing, bid management, and ongoing optimization - Manage paid placements on review sites (e.g., G2) to reach in-market buyers actively researching solutions - Test and scale sponsored newsletter and content placements (e.g., TLDR and similar industry newsletters) to reach target buyer audiences, running regular tests to identify channels worth scaling - Manage paid social and video advertising (e.g., LinkedIn, YouTube) targeted at high-intent audiences - Own the landing pages and forms tied to every campaign: building, testing, and iterating to improve conversion - Manage budget across all owned channels and report regularly on spend, cost per lead/acquisition, and pipeline contribution Lead Scoring, Qualification & Handoff - Build and continually refine a lead scoring model that reflects real buying intent and fit, not just activity volume - Own the qualification process for inbound leads generated through digital channels and website forms - Own lead routing and handoff to the sales development team, including handoff SLAs and a feedback loop that reports lead quality back to the channels that generated them - Partner with SDR and Sales leadership to continuously refine qualification criteria based on downstream lead quality and conversion data Lifecycle Nurture & Funnel Acceleration - Own lifecycle nurture programs end to end — from initial lead capture, through opportunity creation, through acceleration once an opportunity is open - Partner on new engagement formats (e.g., virtual and in-person events) designed to re-engage accounts already in active buying stages Reporting & Optimization - Report on performance across the full funnel — capture, scoring, qualification, handoff, opportunity creation, and acceleration - Continuously test and optimize campaigns, spend allocation, landing pages, forms, the scoring model, and nurture programs What Success Looks Like - Consistent, predictable lead capture through opportunity creation - Regular, disciplined optimization across all paid and owned digital channels - A steady testing cadence that turns promising new channels into scaled, always-on programs - A lead scoring and qualification process that Sales trusts, reflected in fast and consistent handoff - A nurture program that measurably improves opportunity stage progression and revives stalled deals Skills, Knowledge, and Expertise - 4-6+ years of experience in demand generation, growth, or performance marketing, with hands-on experience managing paid search campaigns - Experience managing paid social and/or review-site advertising programs - Experience with sponsored content or newsletter/media placements a plus - Hands-on experience with a marketing automation platform, including building lifecycle/nurture campaigns - Experience building or owning a lead scoring and qualification model, ideally in a B2B SaaS environment - Experience with CRM platforms (e.g., Salesforce) and web analytics tools (e.g., Google Analytics/GA4) - Strong budget management, forecasting, and ROI reporting skills across multiple channels - Experience with landing page and form optimization, including A/B testing - Familiarity with lead lifecycle management and sales development handoff processes - Strong analytical skills, comfortable using dashboards and data to drive optimization decisions - Highly organized and self-directed, comfortable owning execution end-to-end - Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience - Experience in cybersecurity, IT, or another technical B2B category is a plus Originally posted on Himalayas