Media Buyer - Affiliate Lead Generation

Company Overview Our client is a fast-growing performance marketing company specializing in affiliate lead generation across multiple high-performing verticals. Focused on scaling ROI-positive campaigns through data-driven strategy and high-volume creative testing, the company operates in a fast-paced, growth-oriented environment where ownership, innovation, and performance are highly valued. Job Summary Our client is seeking a performance-driven Media Buyer - Affiliate Lead Generation to join their affiliate LeadGen team. This role is ideal for someone with strong Meta advertising expertise, a sharp analytical mindset, and the ability to consistently launch profitable campaigns. The ideal candidate thrives in a testing-heavy environment, combines creativity with data-driven decision-making, and is motivated by performance-based growth opportunities. This position is open to candidates across different experience levels, as compensation is largely performance-based and tied to results. Work Arrangements Reporting To: Founder Location: Remote Work Schedule: 8 hours/day - 5 days/week Time Zone: Minimum 7 hours overlap with EST business hours (9 AM - 5 PM EST) Compensation: Performance-based structure with base compensation and incentives. Key Responsibilities - Launch, manage, and optimize Meta advertising campaigns across multiple lead generation verticals. - Drive consistent ROI through daily campaign analysis and optimization. - Develop and test high-converting ad creatives, hooks, scripts, and landing pages at scale. - Produce and launch a minimum of 10 new ads and 3 new landing pages weekly. - Monitor campaign performance metrics and identify opportunities for profitable scaling. - Maintain ROI targets while increasing ad spend and campaign volume. - Identify and scale high-performing affiliate offers across various verticals. - Ensure proper tracking setup, campaign compliance, and performance monitoring. - Follow and improve internal SOPs and operational workflows. - Collaborate with the team to share insights and best practices. - Mentor or coach junior buyers as the team grows (preferred but not required). Requirements Mandatory - Proven hands-on experience with Meta media buying in affiliate lead generation. - Demonstrated history of running ROI-positive campaigns. - Strong understanding of campaign structures, scaling strategies, and performance metrics. - Ability to create compelling ad angles, hooks, and creative concepts. - Comfortable working in a fast-paced, performance-driven environment. - Strong proven experience with - Meta Ads Manager - Affiliate tracking platforms (Redtrack strongly preferred) - Spy tools such as Pipi Ads, Atria, SpyHero, or equivalent Preferred - Experience mentoring or managing other media buyers. - Familiarity with additional verticals such as windows, roofing, gutters, credit cards, auto insurance, or affiliate eCommerce. - Preferred tools: - Google Ads / YouTube Ads - TikTok Ads - Canva - AI tools for scriptwriting and creative production Primary Verticals - Core Verticals: Education, Personal Loans, Refinance Offers - Additional Verticals (optional experience): Windows, Gutters, Roofing, Credit Cards, Auto Insurance, Affiliate eComm. What are your KPIs? First 30 Days (Ramp-Up Period) - Manage approximately $1,000/day in ad spend - Achieve a minimum 10% ROI / Gross Margin - Launch at least 10 new ads per week - Develop and launch 3 new landing pages per week - Demonstrate the ability to identify winning creatives, offers, and scaling opportunities Ongoing Performance Targets - Manage and scale campaigns to $100,000+ monthly ad spend - Maintain 25%+ ROI / Gross Margin - Consistently launch 10 new ads per week - Consistently launch 3 new landing pages per week - Scale profitable campaigns while maintaining performance targets - Continuously test and optimize creatives, funnels, and offers to drive growth *KPIs are the steady-state target. Ramp will be calibrated based on starting experience. Originally posted on Himalayas