Influencer Marketing & Social Media Manager (Apps)

FERASET is a fast-growing AI startup based in Istanbul, building globally successful mobile apps powered by AI. With 40M+ downloads, our products are consistently ranked among the top charts in multiple countries. Backed by a $4.5M seed investment from top-tier global VCs, we’re scaling rapidly and investing in both product and talent. We’re building long-term, deeply creative, and useful AI experiences across design, music, video, photo, and utility categories. If you’re looking to join a fast-moving, product-driven team and create apps loved by millions, you’re in the right place. You will be the owner of our apps’ social media presence: deciding what we should say, where we should say it, how we should show up, and what we should test next. What You’ll Be Doing - Lead and manage influencer collaborations end-to-end: scouting, deal structuring, negotiation, and execution. - Build and maintain strong relationships with influencers, ensuring professional yet dynamic communication. - Own the social media roadmap and content strategy across our apps, translating business and growth goals into clear channel plans, content pillars, and experiments. - Build a continuous pipeline of platform-native content ideas, formats, hooks, and experiments based on trends, audience insights, and performance data. - Engage with communities through comments, DMs, and mentions. - Coordinate with marketing teams to align organic and paid content strategies. - Analyze and report campaign results, structuring insights with a data-driven, performance-oriented approach. - Use dashboards, panels, and social media tools effectively for campaign management. - Apply basic editing skills to support content production as needed. - Leverage AI tools actively in daily workflows to move faster and smarter What We're Looking For - 3+ years of experience in social media and influencer marketing, having run the full 360° process end-to-end from strategy to execution. - High potential, ambitious, sharp mind: you don't wait for instructions, you make things happen. - Strong decision-making skills and excellent follow-through; someone who can own projects and keep them moving without hand-holding. - Strong commercial judgment and understanding of creator economics; able to evaluate creator pricing, negotiate effectively, and structure partnerships based on expected performance rather than follower count alone. - Sharp eye for how organic creator content connects with paid acquisition; able to identify winning UGC and collaborate with Performance Marketing teams to turn it into scalable paid creatives. - Familiarity with creator whitelisting, paid amplification, content licensing, usage rights, exclusivity, and influencer disclosure requirements. - A team player who collaborates smoothly and communicates with energy and clarity. - Strong design sensibility and an eye for art/aesthetics: you know what looks good and why. - Deep familiarity with what's trending on social media, particularly in the US market. - A good read on social media psychology: you understand what makes people stop, engage, and share. - Structured thinker with strong analytical skills; you enjoy making sense of numbers and reports. - Gen Z mindset: up-to-date with trends, memes, and the ever-changing social media landscape. - Comfortable working at a startup-style pace: proactive, self-directed, fast, and responsive. - Excellent written and verbal English communication skills. Why FERASET? We move fast. We care deeply about what we build. And we’re just getting started. Here’s what makes us different: - Impact at Scale - Your work will be used by millions of people across the globe - Ownership from Day 1 - Small team, big responsibility, no micromanagement - Product + AI = Magic - Build the future of creative tools powered by generative AI - Career Acceleration - Learn faster than anywhere else, grow with the company - A-Players Only - Work with the best of the best, like a championship team pushing each other to achieve greatness - Competitive Compensation - We offer highly competitive salaries and real recognition for real work - Commuting Support - Monthly transportation allowance for hybrid/office work - Meal Compensation - Daily meal card for a healthy and satisfying lunch - Private Health Insurance - Premium coverage to keep you safe - Learning Budget - Yearly education support to level up your skills Originally posted on Himalayas