Social Media & Content Manager

About the Role We are an emerging beverage brand inspired by Ayurveda — the 5,000-year-old Indian wellness practice centered around daily rituals for a more holistic and balanced life. Currently growing our retail presence in New York City alongside our e-commerce business, we are entering an exciting stage of growth with additional product launches planned and a strong focus on building community and brand awareness across the U.S. We're looking for a Social Media & Content Manager who can help co-lead our social media strategy while also being highly hands-on with day-to-day execution. This is not simply a scheduling or community management position — we want someone who brings ideas to the table, helps establish a clear content strategy, identifies what is and isn't working, and works closely with the founders to bring that strategy to life. Work Structure & Requirements - Location: Remote / Virtual - Schedule: Part-time (20 hours per week) - Time Zone: EST business hours - Compensation: $8 USD per hour Key Responsibilities 1. Social Media Strategy - Develop and help lead the organic social media strategy across Instagram and TikTok - Establish clear content pillars, formats, themes, and posting strategies rather than creating content on an ad-hoc basis - Help grow our presence and reach specifically within the U.S. market, with an initial focus on New York and relevant U.S. consumer communities - Identify opportunities to improve audience targeting and ensure content reaches the brand's intended demographic - Develop platform-specific strategies for Instagram and TikTok while identifying opportunities to repurpose high-performing content across channels - Build content plans around new product launches, retail growth, founder stories, and other key brand moments 2. Content Creation & Video Editing - Work closely with the founders to develop content ideas, scripts, hooks, and creative briefs for founder-led videos - Give the founders clear direction on what content should be filmed and how it should be structured - Edit founder-shot footage into engaging TikToks, Instagram Reels, and Stories - Create strong opening hooks, pacing, captions, and edits designed to maximize retention and engagement - Identify relevant TikTok, Instagram, and broader cultural trends and adapt them creatively for the brand - Help maintain a consistent brand voice, look, and feel across all social content - Develop organic content and creative concepts that can also be tested and repurposed as paid social advertising creatives 3. Publishing & Community Management - Own or support the day-to-day publishing of content across Instagram and TikTok - Manage comments, DMs, and general community engagement - Proactively engage with relevant U.S.-based consumers, creators, communities, and complementary brands - Help build genuine relationships around the brand rather than relying solely on paid audience acquisition - Identify relevant local communities, events, wellness groups, creators, and other opportunities that could strengthen our presence in New York and the wider U.S. market 4. Creator & UGC Support - Identify creators and UGC opportunities that align with our target customer and brand positioning - Coordinate basic creator outreach, product seeding, and UGC collaborations - Maintain creator lists and help manage communication and follow-ups - Identify high-performing creator content that could be repurposed across organic and paid channels Required Skills & Experience - Experience: 3+ years in social media management, social strategy, content marketing, or a similar role - Platforms: Strong experience managing and growing brands across Instagram and TikTok - Strategy: Demonstrated ability to develop social media strategy as well as execute it - Video: Strong short-form video editing skills, particularly for TikTok and Instagram Reels; excellent understanding of hooks, storytelling, retention, and short-form content best practices - Trends: Ability to identify trends and translate them into content that feels relevant to a specific brand rather than simply copying trends - Communication: Strong written English; ability to write engaging social copy, captions, scripts, and content concepts - Analytics: Comfortable analyzing social media performance and making recommendations based on data - Profile: Highly proactive, creative, and comfortable suggesting ideas rather than waiting for detailed instructions; sits somewhere between a Social Media Strategist, Content Manager, and hands-on Creator Originally posted on Himalayas