Product Marketing Associate

This is a remote position. Marketing Management - Coordinate the efforts and direction of the Digital marketing aspect of the Marketing in achieving set business goals - Develop and execute marketing campaigns. - Analyze market trends and competitors. Digital Advertising - Develop and manage online advertising campaigns on platforms such as Google Ads, LinkedIn Ads, and other PPC channels. - Monitor and optimize ad performance to maximize ROI. - Implement marketing strategies to re-engage potential customers. - Manage budgets and bids for digital ad campaigns. - A/B test ad creatives and landing pages to improve conversion rates. Email Marketing - Create and manage Email content marketing strategies. - Develop blog posts, articles, and other written content. - Manage the content calendar. - Optimize content for SEO. - Manage email marketing campaigns. - Build and segment email lists. - Create and send newsletters and promotional emails. Lead Generation - Develop and execute strategies for generating quality leads through digital channels. - Create and manage lead generation campaigns across various platforms. - Track and optimize the lead funnel to improve conversion rates. - Utilize CRM tools to manage and nurture leads. - Collaborate with the sales team to align marketing efforts with sales goals. Public Relations (PR) - Handle media relations and press releases. - Develop PR campaigns to enhance the agency's reputation. - Respond to media inquiries. - Manage crisis communication if necessary. SEO - Optimize the agency's website and client websites for search engines. - Conduct keyword research. - Implement on-page and off-page SEO techniques. - Track and report on SEO performance. Analytics - Collect and analyze data related to marketing efforts. - Generate reports on campaign performance. - Provide insights to refine marketing strategies. - Utilize analytics tools and software. Requirements - 3–4 years of hands-on experience in digital marketing, with a proven track record of launching and scaling new products or services. - Bachelor's degree in Marketing or a related field is preferred. - Proficiency in managing performance-driven campaigns across Google Ads, Facebook/Instagram Ads, and other paid media channels. - Solid understanding of SEO, SEM, and content distribution strategies. - Experience working with marketing automation tools - Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns based on performance metrics - Adaptable and creative problem-solver. - Excellent written and verbal communication skills, with a keen eye for persuasive ad copy and landing page messaging. Benefits - Remote work schedule - Competitive salary - Career growth & training - Creativity Freedom - Healthy and friendly work environment Originally posted on Himalayas