Marketing science Senior analyst

Who We Are VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML. Who we are looking for We’re looking for a Senior Marketing Science Analyst with a strong analytical mindset and a strategic approach to social media, who can turn data, audience behavior, and social conversations into meaningful insights and actionable recommendations. You’ll work closely with Strategy, Content, and Social teams to measure performance, identify trends and opportunities, and help optimize content and campaigns through data-driven insights. What you’ll do - Monitor and analyze social media performance across major platforms including Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and YouTube. - Extract and process data from native analytics tools (Meta Business Suite, TikTok Analytics, YouTube Studio, LinkedIn Analytics, etc.). - Build and maintain automated dashboards and reports using Looker Studio, Power BI, or Tableau to visualize key metrics. - Track and evaluate core KPIs (engagement, reach, impressions, CTR, conversions, and ROAS) across both organic and paid campaigns. - Dive deep into Social Listening to monitor digital conversations, industry trends, and brand perception. - Analyze audience behavior patterns to identify new opportunities for growth and optimization. - Partner with the Marketing and Paid Media teams to fine-tune content and advertising strategies. - Deliver comprehensive performance reports and competitive benchmarking. - Provide clear, data-driven recommendations to maximize campaign impact and improve overall performance. - Ensure accurate tracking by implementing UTM parameters and tracking tags. What you’ll need - Advanced level of English is a must. - Proven experience in social media data analysis and digital marketing metrics. - Proficiency in measurement and listening tools such as Google Analytics, Meta Business Suite, Hootsuite Analytics, Sprout Social, Brandwatch, YouScan, or similar. - Strong skills in data visualization and dashboard creation (Looker Studio, Power BI, Tableau). - Advanced knowledge of Excel/Google Sheets (pivot tables, formulas, etc.). - A solid understanding of paid media metrics and social media attribution models. - Hands-on experience with Social Listening, interpreting sentiment, trends, and brand perception. - Basic knowledge of Google Tag Manager and UTM tagging (highly desirable). - Professional proficiency in English. - High autonomy, a strong analytical mindset, excellent time management, and the ability to translate complex data into clear, actionable strategies for non-technical teams. - Be a curious and proactive approach to uncovering new trends is a must. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.