Sales Manager - MI Brands (EU)

inMusic is seeking an experienced and passionate Sales Manager to drive growth across dealer accounts for our industry-leading MI brands, including Akai Professional, Alesis, Alesis Drums, Moog Music, M-Audio, Headrush, and others. This role will manage EU dealers. The ideal candidate brings strong commercial acumen, deep product knowledge, and experience working with the MI dealer channel. Key Responsibilities - Manage dealer accounts and relationships in the designated markets. - Achieve sales targets, strategies, and tactical action plans across the channel. - Actively recruit and nurture direct dealer relationships. - Conduct regular performance reviews with dealers, offering tools, content, and training to drive sell-through. - Coordinate with marketing to activate campaigns and product demos at the local dealer level. - Analyze sales performance, identify whitespace, and implement commercial initiatives tailored to MI verticals and dealer profiles. - Support new product introductions with launch planning, demo support, and channel marketing strategies. - Proactively work with the dealer network with regards to future planning of all aspects. - Ensure that dealers are compliant with SDA requirements, inclusive of instore and online displays and merchandising. - Maintain accurate CRM data, forecasts, and territory insights. - Participate in trade events, roadshows, and local market activations as required. Skills, Knowledge and Expertise - 5+ years of sales experience in the MI or audio technology industry, with hands-on experience managing dealers. - Deep familiarity with products for musicians, producers, and educators—especially synths, drum machines, interfaces, and digital production tools. - Ability to juggle high-level strategic thinking with detailed tactical execution. - Fluent in English; other European languages a plus. - Willingness to travel up to 40% of the time. - Passion for music creation, instruments, and technology is essential. Benefits - 24 days annual leave (plus public holidays) - Private healthcare - Pension scheme - inMusic UK Employee Assistance Programme - Cycle To Work scheme - Staff discount on inMusic products (for personal use only) - £1,000 annual allowance for training and development - Sick pay Originally posted on Himalayas