Digital Marketing Specialist (SEO & Meta Ads)

About the Role We are seeking an experienced, hands-on Digital Performance Specialist to provide ongoing SEO, Meta advertising and digital analytics services. The role will have primary responsibility for improving organic search visibility and managing Meta advertising campaigns, with a strong focus on increasing website traffic, engagement, enquiries and conversions. Key Responsibilities SEO Management - Develop and implement an ongoing SEO strategy to improve organic search visibility and website traffic. - Manage on-page SEO, including page titles, meta descriptions, headings, internal linking, image optimisation and content structure. - Conduct keyword research and identify opportunities for new and existing website content. - Optimise website pages and articles using Rank Math. - Monitor technical SEO issues, indexing, redirects, broken links and website health. - Manage and monitor Google Search Console. - Review website content and provide recommendations to improve search performance. - Monitor keyword rankings and organic traffic. - Identify opportunities to improve local and geographic search visibility. Meta Advertising - Plan, create, manage and optimise paid campaigns across Facebook and Instagram using Meta Ads Manager. - Develop campaigns targeting relevant audience segments. - Manage campaign objectives, audiences, placements and budgets. - Undertake ongoing A/B testing of creative, copy, audiences and calls to action. - Monitor campaign performance and make regular adjustments to improve results. - Manage retargeting and prospecting audiences. - Ensure Meta Pixel and conversion tracking are operating correctly. - Recommend appropriate campaign creative and advertising formats. Analytics & Reporting - Monitor performance through GA4, Google Search Console and Meta Ads Manager. - Produce concise monthly reporting covering SEO and paid campaign performance. - Translate data into practical recommendations rather than simply reporting statistics. - Establish benchmarks and KPIs and track progress over time. - Identify trends and opportunities to improve digital performance. - Ensure campaign and website tracking is correctly configured, including UTMs and conversion events. Skills & Experience The successful candidate should have: - Demonstrated experience managing SEO and Meta advertising campaigns. - Strong working knowledge of Meta Ads Manager. - Practical experience with GA4 and Google Search Console. - Experience with WordPress SEO and ideally Rank Math. - Understanding of technical, on-page and content SEO. - Experience with keyword research and SEO tools. - Understanding of digital advertising metrics and campaign optimisation. Originally posted on Himalayas