Content & Social Media Lead

Category: Marketing Location: Cairo AI Qahirah Egypt Dot IT, a growing digital marketing agency serving international clients, is expanding its Social Media department. We are looking for a Content & Social Media Lead to own the strategic direction of social accounts, guide the execution team, and ensure content aligns with business goals and KPIs. This is a strategic leadership role, not a posting or scheduling role, managing multiple client accounts and collaborating closely with Performance, Design, and Account Management teams. Key Responsibilities Social Media Strategy & Planning - Develop strategies, content pillars, and monthly frameworks aligned with business goals. - Identify campaign opportunities and ensure platform-specific alignment. Creative Direction - Lead ideation, campaign concepts, and storytelling direction. - Guide design team while maintaining a consistent brand voice. Team Leadership - Supervise and mentor Social Media and Content Executives. - Review content calendars and ensure quality standards. Performance Collaboration - Align strategy with KPIs, review reports, and adjust based on insights. Client Interaction - Present strategies to clients and handle high-level feedback. Requirements Required Experience - 4–6 years in social media management, preferably in an agency. - Proven experience managing multiple client accounts and presenting strategies. - Strong background in content strategy and campaign ideation. - Experience with international/GCC clients preferred. - Familiarity with paid social campaigns is a plus. Required Skills & Candidate Profile - Strategic thinker with the ability to translate business goals into content direction. - Strong leadership, mentoring, and project management skills. - Clear English communication; structured, organized, and deadline-oriented. - Able to guide creative direction without micromanaging. - Confident presenting ideas to clients and understands how content supports revenue and brand positioning. - Comfortable working remotely and thinks in campaigns, not posts. - Expertise in social media analytics and KPIs. Key Performance Indicators (KPIs) - Client strategy approval rate and satisfaction. - Consistency and quality of monthly plans. - Engagement and growth improvements. - Reduced revision cycles through clear planning. - Team development and quality control. Benefits What We Offer - Remote work environment. - Exposure to international clients. - Clear growth path toward department leadership. - Performance-driven culture with structured systems. - Cross-functional collaboration across teams. Details Originally posted on Himalayas