Lead, Lifecycle Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lead, Lifecycle Marketing based in United States. This role leads lifecycle marketing across email, SMS, and in-app channels, with a strong focus on engagement, conversion, and customer experience. You’ll own campaign strategy, execution, testing, optimization, and performance analysis across the customer journey. The position combines hands-on technical marketing expertise with strategic planning and cross-functional collaboration. You’ll build sophisticated personalization using Liquid and Mustache, manage segmentation, and support event-driven customer journeys. You’ll partner closely with Product, Data, Martech, Engineering, Content, and Design teams to turn customer data into relevant communications. The role offers an opportunity to shape lifecycle marketing in a fast-growing, remote-friendly technology environment. Success will come from balancing creativity, technical precision, experimentation, and continuous optimization.