Senior Paid Media Strategist

What You'll Do - Develop, manage, and scale Paid Search and Paid Social campaigns across platforms (Search, Shopping, PMax, DPA, ASC+, and emerging campaign types) - Build strategic roadmaps that align with client goals and drive measurable business impact - Present reporting, insights, and recommendations with confidence on client calls - Audit and restructure ad accounts for optimal performance, ROAS, and efficiency - Write and test compelling ad copy, headlines, and creative hooks - Collaborate with internal SEO, design, dev, and email teams to align cross-channel strategies - Manage ad budgets ranging from $10K to $500K+ per month across multiple clients - Oversee tracking, attribution, and performance measurement using tools like GA4 and Triple Whale - Conduct competitive research and deliver actionable insights for campaign improvement What You’ll Bring - 5+ years of hands-on experience managing Paid Media campaigns, especially for eCommerce brands - Proven success scaling campaigns and managing large budgets with minimal oversight - Expertise in Google Ads and Meta Ads, including PMax, Shopping, DPA, and ASC+ - Deep understanding of product feeds, catalog management, and dynamic creative - Strong grasp of landing page CRO principles and collaboration with dev/design teams - Exceptional communication and client-facing presentation skills - Familiarity with analytics and attribution tools like GA4, Looker Studio, and Triple Whale - Experience with eCommerce platforms such as Shopify, BigCommerce, WooCommerce, or Magento - Comfortable using Asana, Slack, and Google Workspace - AI-native operator with experience using tools like ChatGPT, Codex, Claude, and Claude Code to improve day-to-day workflows, accelerate analysis, QA outputs, document processes, and build lightweight automations. - Ability to identify repeatable paid media workflows and thoughtfully integrate AI into reporting, campaign analysis, creative/ad copy ideation, data cleanup, SOP development, and internal tooling. - Bonus: Advertising experience managing and guiding CTV, Retail, Amazon, ChatGPT, Microsoft, TikTok, Pinterest, or LinkedIn campaigns What Onboarding Looks Like First 30 Days - Get up to speed on elk’s clients, team workflows, tools, and processes - Audit assigned accounts and flag key opportunities or concerns - Begin joining internal syncs and shadowing client calls with Paid Media teammates 60 Days - Fully own strategy and execution for 3–5 client accounts - Present insights and strategy updates directly to clients - Collaborate cross-functionally on creative testing and CRO 90 Days - Lead 5–8 client accounts with confidence - Build long-term roadmaps and growth strategies tailored to each account - Take full ownership of performance, pacing, and scaling recommendations - Spot trends, share learnings with the team, and recommend new tactics, tools, or testing strategies If you're a strategic thinker, confident communicator, and performance-obsessed marketer who’s ready to make an impact, we’d love to meet you. Originally posted on Himalayas