Email Marketing Strategist

Email Marketing Strategist Daybook Financial Group | Remote | Full-Time We're hiring someone to own email as a full-funnel channel — client newsletters, nurture sequences, and cold outreach to prospective clients and passive recruiting candidates. What You'll Own - Build and manage campaigns and newsletters in Mailchimp, end to end (copy, design via Canva, send, report) - Write cold email sequences for audiences: mid-market CFOs/business owners (service outreach) with its own tone and value prop - Structure every sequence with subject line variants, a hook, a clear value prop, and a direct CTA - Manage deliverability fundamentals — domain warm-up, SPF/DKIM/DMARC — so campaigns actually land - Segment lists by audience and stage, and continually test/refine based on open, click, and reply data What We're Looking For - 2+ years running email marketing or outreach campaigns, B2B preferred - Excellent copywriting — can write short, direct, persuasive emails with no fluff - Familiarity with Mailchimp and outreach tools (Snov.io or similar) a strong plus Originally posted on Himalayas