Marketing Coordinator (Enrollment Management)

We are seeking a Marketing Coordinator who will provide day-to-day support to the Marketing & Communications team, leadership, and/or departments. Performs a broad range of marketing and communications tasks in support of specific efforts, raising awareness and brand profile, and engaging a variety of audiences. This role supports CTY email marketing coordination, production, and reporting. This is a casual, fully remote position budgeted to work 10-16 hours per week, M-F, between 9 a.m. and 5 p.m. EST. Specific Duties & Responsibilities - Assist with the development of marketing materials and plans in support of the marketing and recruitment efforts of a school/department, and the school’s departments, centers, and institutes. - Serve as the liaison to departments, centers and institutes, and development and alumni relations for school-wide initiatives - Manage peer communications calendar. - Gather and write content for, and support the creation of, printed and digital marketing materials for internal and external audiences and peers. - Serve as backup support for social media and website maintenance. - Create and deploy digital assets in support of marketing and communications, including e-newsletters, announcement emails, display ads, etc. - Coordinate information flow and distribution to various audiences via email lists, electronic newsletters, conference handouts, and related materials. - Compile analytics for digital efforts and support the creation and coordination of marketing performance reports. - Develop and create instructional and promotional content that incorporates images/image galleries, video, slideshows, and other multimedia elements. - Serve as liaison for school events and in support of school events team. - Work with external vendors for graphic design services, printing, promotional materials, marketing automation services, etc. - Provide general marketing and project management support for the Marketing & Communications team. - Build and update bulk and automated marketing emails using existing templates in Emma. - Create test lists and conduct email testing for formatting and dynamic content. - Facilitate the email proofreading process. - Create banner ads using images or text blocks within Emma. - Segment and upload email lists into the ESP. - Create UTM tracking codes and pull campaign response metrics. - Assist with developing and updating standard operating procedures for email marketing. - Identify value-added content from existing CTY materials for inclusion in marketing emails. - Other duties as assigned. Minimum Qualifications - High school diploma or graduation equivalent. - Three years of related experience. - Prior experience in a marketing/communications setting. - Additional education may substitute for required experience to the extent permitted by the JHU equivalency formula. Preferred Qualifications - Bachelor’s Degree. - Social media or project management certifications. - Experience with events, media, and public relations. Technical Skills & Expected Level of Proficiency - Writing - Developing - Project Coordination - Developing - Email Marketing - Developing - Digital Communications - Developing - Content Marketing - Developing - Campaign Management - Developing - Branding - Developing Technical Qualifications or Specialized Certifications - Design experience a plus. - Google Analytics experience a plus. - Salesforce experience a plus. Classified Title: Marketing Coordinator Role/Level/Range: ATO 37.5/03/OF Starting Salary Range: $20.00 - $37.80 HRLY ($20-$25 targeted range; Commensurate w/exp.) Employee group: Casual / On Call Schedule: M-F, Varies FLSA Status: Non-Exempt Location: Remote Department name: CTY Enrollment Services Personnel area: Academic and Business Centers Originally posted on Himalayas